NATALIE KOCSIS


Art Direction & Design


CPH ─ STHLM




















Frank and Marty are at the center of a bizarre, comic anti-campaign launched for Smith Optics.

The colorful characters deem ChromaPop technolog y to be an unfair advantage, essentially cheating, in the world of fishing.



Client: Smith
Role: Art Director, concept and idea
Team: Johan Leborg, Rasmus Keger
Agency: Ming, NYC


See full campaign site







@natakocs