H&M ─ Dress Smart

To highlight H&M’s Conscious Exclusive collection we wanted to help people think about their own actions. How they can learn to dress smart and be kind to the planet.

In a format suitable for social media, we created different short clips of the talents in the campaign. We asked them questions regarding sustainable living connected to fashion in a playful way.

Client: H&M
Role: Lead Creative, Art Director, Director
Agency: Acne

Dress Smart – (Prerolls on YT, Stories & FB)